Problem: Driving a motor vehicle continues to get more dangerous every year. Talking on cellphones and the temptation to text are two distractions drivers can give into while trying to get to thier destination. The car radio is another distraction driver’s encounter that forces them to take their eyes off the road. Some car manufacturer’s have addressed this safety issue by installing buttons on the steering wheel allowing the driver to change the volume while maintaining their focus on the road ahead. However changing Cd's and the current station still possess safety issues.
Idea Generation: The solution I purpose to address the need to take your eyes off the road and switch songs can be intergraded into systems already in place on the newer model vehicles. Most new cars have an in dash touch screen GPS. Most people today also own an IPod. If the drivers were able to load their music from the IPod onto the GPS unit they would then have them stored in the car and would not need to carry around the IPod. The car manufacturers will need to add an additional button to the steering wheel. When pushing this button the voice recognition system in the car would now be ready to listen to the drivers command. You can then say a song or artist and the GPS would pull the song or artist up on the screen for your convenience. The driver would now only have to say play or touch the song on the screen to allow it to play.
Idea Screening: Before spending company and investor money toward product development, they must first do research. The research would reveal if the potential buyers would use the new integrated product. Additionally the company would have to assess the additional cost passed on to the potential customers. I believe the system would add $200-250 charge on to each car. This feature however seems well worth the extra money due to the extra safety and convenience it offers.
Business Analysis: Car manufacturers are always trying to out due each other by increasing their vehicles mpg, performance and safety. They obviously want to increase profits from previous years and outsell their competition. With this idea incorporated into a few models they offer, they can offer potential customers something that their competitors do not. With this idea the manufacturer can offer additional convenience and safety to the driver and may have an edge in the automobile market.
Development: The design team must decide where the button should be placed on the steering wheel. They also will need to consult with apple to see if they would want to partner. This of course would have to be developed and proven to not cause additional distractions and danger to drivers. Once a few test trials have been run it would then be time to test market the new “My Tune” system.
Test Market: A few prototype cars can be developed to test the usability and functionality of the product. These cars can be sent to some dealerships that the automobile company chooses to be most suitable for this type of vehicle upgrade. This would probably be heavy traffic areas and large business cities. These dealerships can allow people in the car market to take the vehicles for a test drive and try out the new "My Tune" system. They get to sample the new technology and give feedback for a chance to win money off their new car or another promotional strategy found best by company. This feedback can allow the company to tweak the system before releasing it full scale or to scrap the idea all together.
Commercialization: Using television, radio, internet and word of mouth you will be making potential customers crave the need for your product. These potential customers are now aware of this unique feature that is exclusive to your brand. Be it Mercedes, Lexus, or Honda, this inexpensive upgrade may boost your yearly sales considerably and due to the patent it will give you a market advantage for a few years.
Thursday, November 18, 2010
MY TUNE
Wednesday, November 17, 2010
The Pool Parent- Caryn Zurn
Problem: New Product Strategy: When it's hot out in the summer you just want to relax in the pool, swim around with your friends, and just have a good time. But, when you have little brothers, sisters, or even cousins who want to join you it's a hassle because you constantly have to make sure they don't make their way down to the deep end, especially since your pool is designed where the deep end just drops off from the shallow end.
Idea Generation: Have you ever just wanted to go swimming without the worry of your children whom cannot touch at the deep end, or can't even swim out in the deep end? Well now with the future invention of "The Pool Parent" you are worry free, and can now enjoy swimming without the constant worrying of a drowning child.
Idea Screening: For many summer's being a babysitter for younger cousins who cant swim in the deep end is a constant hassle making sure they don't float out there. Even the ages of children who don't need "floaties" have a hard time touching or understanding how deep it is. Why not have a self retracted wall that resembles a screen that would be able to keep your kids from making their way down the deep end when you've just turned for a second to flip some burgers. "The Pool Parent" can help you with all of that.
Business Analysis: Looking at price with this product wouldn't be cheap, but not very expensive. Since it's manufactured with very little materials, and are target market are families or even mothers, they will be checking prices, not just fast buyer, they are strategic buyers. Sales will sky rocket in the summer, but not only will we sell them during the summer, but also all season's. This product can be huge in demand for parents and families due to it's great price, easy installation, and helps save you a drip to the emergency room for a drowning child.
Development: This will be very easy to develop and wont take many materials. The wall would look some what like a window screen so that water can still flow through. It will come in any width or length to match your pool, and will be able to fold up to store and go. With it's self retracting feature, you wont have to clip one side, and run to the other side of your pool to click the other half in, it will expand and click in on it's own.
Test Marketing: We would go around to volunteer families with pools that have deep ends, and test them out with their kids. The best place that we could test them out are at local town parks that have swimming pools, and also if they have a YMCA around with younger kids just learning how to swim with "floaties" or even just being able to swim without "floaties."
Commercialization: The biggest way we can create customers is by getting our product out their on the market. Word of mouth will be a huge profit booster with this product because families that have other family friends will talk about the product spreading the good news to those who own pools. Next we can use the internet to advertise this on advertising spots for Google.com and many other popular search engines. Lastly, we can make more notice of our product by television and store magazines.
Idea Generation: Have you ever just wanted to go swimming without the worry of your children whom cannot touch at the deep end, or can't even swim out in the deep end? Well now with the future invention of "The Pool Parent" you are worry free, and can now enjoy swimming without the constant worrying of a drowning child.
Idea Screening: For many summer's being a babysitter for younger cousins who cant swim in the deep end is a constant hassle making sure they don't float out there. Even the ages of children who don't need "floaties" have a hard time touching or understanding how deep it is. Why not have a self retracted wall that resembles a screen that would be able to keep your kids from making their way down the deep end when you've just turned for a second to flip some burgers. "The Pool Parent" can help you with all of that.
Business Analysis: Looking at price with this product wouldn't be cheap, but not very expensive. Since it's manufactured with very little materials, and are target market are families or even mothers, they will be checking prices, not just fast buyer, they are strategic buyers. Sales will sky rocket in the summer, but not only will we sell them during the summer, but also all season's. This product can be huge in demand for parents and families due to it's great price, easy installation, and helps save you a drip to the emergency room for a drowning child.
Development: This will be very easy to develop and wont take many materials. The wall would look some what like a window screen so that water can still flow through. It will come in any width or length to match your pool, and will be able to fold up to store and go. With it's self retracting feature, you wont have to clip one side, and run to the other side of your pool to click the other half in, it will expand and click in on it's own.
Test Marketing: We would go around to volunteer families with pools that have deep ends, and test them out with their kids. The best place that we could test them out are at local town parks that have swimming pools, and also if they have a YMCA around with younger kids just learning how to swim with "floaties" or even just being able to swim without "floaties."
Commercialization: The biggest way we can create customers is by getting our product out their on the market. Word of mouth will be a huge profit booster with this product because families that have other family friends will talk about the product spreading the good news to those who own pools. Next we can use the internet to advertise this on advertising spots for Google.com and many other popular search engines. Lastly, we can make more notice of our product by television and store magazines.
Tuesday, November 16, 2010
Tat-Be-Gone Stephen Hooper
Ink Inc. is a corporation that specializes in tattoo related accessories. We sell the ink, special needles, and we draw up designs. We realized that there is one big part of the market that we don't have our hand in and that is the removal of tattoos. This is a big market that Ink Inc. feels a need to tap into if we want our company to grow and there is a need out there.
Some people have tattoos that mean something to them, but most people get tattoos in the spur of the moment and don't think about down the road. Alcohol has a role to play in it for some people. They go out with their friends, have a few drinks, and wake up in the morning with an embarrassing or regretful tattoo that they do not even remember getting and that they wish would just go away. It doesn't work like that though. You can't just wish your tattoo away. You can get it covered up, but you don't like the idea of having a tattoo at all. You can get it lasered off, but that option is expensive, painful, and can leave scarring. You can buy one of those expensive creams that are supposed to make your tattoo disappear in a few months, but you heard they only fade the ink and don't completely remove the ink. After months of research and brainstorming, we finally came up with a product that we feel will revolutionize how we look at tattoo removal.
We've developed a lot of ideas over the past months, but the one that made it that we felt best about was Tat-Be-Gone. Tat-Be-Gone is a revolutionary penetrating foam that will remove that unwanted tattoo in as little as 4 weeks without doing any damage to the skin at all. We ran concept tests and the results we received led us to believe that Tat-Be-Gone would not only make it in the market, but it would thrive in the market.
The market for tattoo removal is relatively small at this point in time. There are a few companies that sell removal creams and of course there are a few different laser treatments. Tat-Be-Gone is the first penetrating foam in the market. The state of the economy can play to our advantage right now. Money is tight for everyone and people that are covered in ink may be at a disadvantage in the job market. This will drive them to try our product.
It took us many years to finally develop the right formula that will completely remove the chemicals in tattoo ink from the skin. We finally found it. It's a little pricey just for the simple fact that the formula has to be precise or otherwise it will not work. Compared to other options though, are product isn't too expensive. The Tat-Be-Gone process is a very simple one. It's best to apply the foam after you've showered. Once applied, this foam penetrates deep into the skin. It progressively works over a period of time to break down the chemicals in the tattoo ink. After that your body takes over and removes these broken down chemicals. Within a 2-4 week period, your tattoo should be completely gone.
After doing some research, we've have determined the most tattooed cities in the country. We select the top five and limit introduction of Tat-Be-Gone into these cities. These cities include: Miami, Fla., Las Vegas, Nev., Richmond, Va., Flint, Mich., and Portland, Ore. We'll survey people to find out how many of them have tattoos they regret getting. After we gave this information we'll send out an ad asking for volunteers to test our product. We'll perform the surveys in the five cities at different times. We'll monitor the results and procede to get feedback from the participants and make changes based on this feedback before we put our product on the market.
Finally, after we put forth all of this time and energy, we are ready to start producing the product and get it into the market. It's going to take us a few months to introduce Tat-Be-Gone because of the time it takes to produce it. We'll start off marketing it hard through commericals and paper ads so potential customers know about Tat-Be-Gone. Our marketing budget will be the largest in the first year or two just to get our product out there. Once people start using it, and word spreads about how effective it is, we have no doubts that Tat-Be-Gone will be considered the best tattoo removal option on the market.
Some people have tattoos that mean something to them, but most people get tattoos in the spur of the moment and don't think about down the road. Alcohol has a role to play in it for some people. They go out with their friends, have a few drinks, and wake up in the morning with an embarrassing or regretful tattoo that they do not even remember getting and that they wish would just go away. It doesn't work like that though. You can't just wish your tattoo away. You can get it covered up, but you don't like the idea of having a tattoo at all. You can get it lasered off, but that option is expensive, painful, and can leave scarring. You can buy one of those expensive creams that are supposed to make your tattoo disappear in a few months, but you heard they only fade the ink and don't completely remove the ink. After months of research and brainstorming, we finally came up with a product that we feel will revolutionize how we look at tattoo removal.
We've developed a lot of ideas over the past months, but the one that made it that we felt best about was Tat-Be-Gone. Tat-Be-Gone is a revolutionary penetrating foam that will remove that unwanted tattoo in as little as 4 weeks without doing any damage to the skin at all. We ran concept tests and the results we received led us to believe that Tat-Be-Gone would not only make it in the market, but it would thrive in the market.
The market for tattoo removal is relatively small at this point in time. There are a few companies that sell removal creams and of course there are a few different laser treatments. Tat-Be-Gone is the first penetrating foam in the market. The state of the economy can play to our advantage right now. Money is tight for everyone and people that are covered in ink may be at a disadvantage in the job market. This will drive them to try our product.
It took us many years to finally develop the right formula that will completely remove the chemicals in tattoo ink from the skin. We finally found it. It's a little pricey just for the simple fact that the formula has to be precise or otherwise it will not work. Compared to other options though, are product isn't too expensive. The Tat-Be-Gone process is a very simple one. It's best to apply the foam after you've showered. Once applied, this foam penetrates deep into the skin. It progressively works over a period of time to break down the chemicals in the tattoo ink. After that your body takes over and removes these broken down chemicals. Within a 2-4 week period, your tattoo should be completely gone.
After doing some research, we've have determined the most tattooed cities in the country. We select the top five and limit introduction of Tat-Be-Gone into these cities. These cities include: Miami, Fla., Las Vegas, Nev., Richmond, Va., Flint, Mich., and Portland, Ore. We'll survey people to find out how many of them have tattoos they regret getting. After we gave this information we'll send out an ad asking for volunteers to test our product. We'll perform the surveys in the five cities at different times. We'll monitor the results and procede to get feedback from the participants and make changes based on this feedback before we put our product on the market.
Finally, after we put forth all of this time and energy, we are ready to start producing the product and get it into the market. It's going to take us a few months to introduce Tat-Be-Gone because of the time it takes to produce it. We'll start off marketing it hard through commericals and paper ads so potential customers know about Tat-Be-Gone. Our marketing budget will be the largest in the first year or two just to get our product out there. Once people start using it, and word spreads about how effective it is, we have no doubts that Tat-Be-Gone will be considered the best tattoo removal option on the market.
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