The Pool Parent- Caryn Zurn

Problem: New Product Strategy: When it's hot out in the summer you just want to relax in the pool, swim around with your friends, and just have a good time. But, when you have little brothers, sisters, or even cousins who want to join you it's a hassle because you constantly have to make sure they don't make their way down to the deep end, especially since your pool is designed where the deep end just drops off from the shallow end.

Idea Generation: Have you ever just wanted to go swimming without the worry of your children whom cannot touch at the deep end, or can't even swim out in the deep end? Well now with the future invention of "The Pool Parent" you are worry free, and can now enjoy swimming without the constant worrying of a drowning child.

Idea Screening: For many summer's being a babysitter for younger cousins who cant swim in the deep end is a constant hassle making sure they don't float out there. Even the ages of children who don't need "floaties" have a hard time touching or understanding how deep it is. Why not have a self retracted wall that resembles a screen that would be able to keep your kids from making their way down the deep end when you've just turned for a second to flip some burgers. "The Pool Parent" can help you with all of that.

Business Analysis: Looking at price with this product wouldn't be cheap, but not very expensive. Since it's manufactured with very little materials, and are target market are families or even mothers, they will be checking prices, not just fast buyer, they are strategic buyers. Sales will sky rocket in the summer, but not only will we sell them during the summer, but also all season's. This product can be huge in demand for parents and families due to it's great price, easy installation, and helps save you a drip to the emergency room for a drowning child.

Development: This will be very easy to develop and wont take many materials. The wall would look some what like a window screen so that water can still flow through. It will come in any width or length to match your pool, and will be able to fold up to store and go. With it's self retracting feature, you wont have to clip one side, and run to the other side of your pool to click the other half in, it will expand and click in on it's own.

Test Marketing: We would go around to volunteer families with pools that have deep ends, and test them out with their kids. The best place that we could test them out are at local town parks that have swimming pools, and also if they have a YMCA around with younger kids just learning how to swim with "floaties" or even just being able to swim without "floaties."

Commercialization: The biggest way we can create customers is by getting our product out their on the market. Word of mouth will be a huge profit booster with this product because families that have other family friends will talk about the product spreading the good news to those who own pools. Next we can use the internet to advertise this on advertising spots for Google.com and many other popular search engines. Lastly, we can make more notice of our product by television and store magazines.