Ink Inc. is a corporation that specializes in tattoo related accessories. We sell the ink, special needles, and we draw up designs. We realized that there is one big part of the market that we don't have our hand in and that is the removal of tattoos. This is a big market that Ink Inc. feels a need to tap into if we want our company to grow and there is a need out there.
Some people have tattoos that mean something to them, but most people get tattoos in the spur of the moment and don't think about down the road. Alcohol has a role to play in it for some people. They go out with their friends, have a few drinks, and wake up in the morning with an embarrassing or regretful tattoo that they do not even remember getting and that they wish would just go away. It doesn't work like that though. You can't just wish your tattoo away. You can get it covered up, but you don't like the idea of having a tattoo at all. You can get it lasered off, but that option is expensive, painful, and can leave scarring. You can buy one of those expensive creams that are supposed to make your tattoo disappear in a few months, but you heard they only fade the ink and don't completely remove the ink. After months of research and brainstorming, we finally came up with a product that we feel will revolutionize how we look at tattoo removal.
We've developed a lot of ideas over the past months, but the one that made it that we felt best about was Tat-Be-Gone. Tat-Be-Gone is a revolutionary penetrating foam that will remove that unwanted tattoo in as little as 4 weeks without doing any damage to the skin at all. We ran concept tests and the results we received led us to believe that Tat-Be-Gone would not only make it in the market, but it would thrive in the market.
The market for tattoo removal is relatively small at this point in time. There are a few companies that sell removal creams and of course there are a few different laser treatments. Tat-Be-Gone is the first penetrating foam in the market. The state of the economy can play to our advantage right now. Money is tight for everyone and people that are covered in ink may be at a disadvantage in the job market. This will drive them to try our product.
It took us many years to finally develop the right formula that will completely remove the chemicals in tattoo ink from the skin. We finally found it. It's a little pricey just for the simple fact that the formula has to be precise or otherwise it will not work. Compared to other options though, are product isn't too expensive. The Tat-Be-Gone process is a very simple one. It's best to apply the foam after you've showered. Once applied, this foam penetrates deep into the skin. It progressively works over a period of time to break down the chemicals in the tattoo ink. After that your body takes over and removes these broken down chemicals. Within a 2-4 week period, your tattoo should be completely gone.
After doing some research, we've have determined the most tattooed cities in the country. We select the top five and limit introduction of Tat-Be-Gone into these cities. These cities include: Miami, Fla., Las Vegas, Nev., Richmond, Va., Flint, Mich., and Portland, Ore. We'll survey people to find out how many of them have tattoos they regret getting. After we gave this information we'll send out an ad asking for volunteers to test our product. We'll perform the surveys in the five cities at different times. We'll monitor the results and procede to get feedback from the participants and make changes based on this feedback before we put our product on the market.
Finally, after we put forth all of this time and energy, we are ready to start producing the product and get it into the market. It's going to take us a few months to introduce Tat-Be-Gone because of the time it takes to produce it. We'll start off marketing it hard through commericals and paper ads so potential customers know about Tat-Be-Gone. Our marketing budget will be the largest in the first year or two just to get our product out there. Once people start using it, and word spreads about how effective it is, we have no doubts that Tat-Be-Gone will be considered the best tattoo removal option on the market.
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